Connecting the right components

Connecting the right Componenets

Connecting the right Componenets

I can come in and map out and hold the vision and plan for your strategic initiatives.  I can fill an urgent team need. I have a wide range of tools in my toolbox, which I am happy to put to work for you:

Consumer Marketing

Develop brand positioning and consumer profiles, direct to consumer sales, content mapping, public relations, influencer marketing, advertising, customer acquisition.

develop brand positioning and consumer profiles, direct to consumer sales, content mapping, public relations, influencer marketing, advertising, customer acquisition.

Product Innovation & Commercialization

Product Innovation & Commercialization: assess white space opportunities, create product innovation maps, lead product formulation and commercialization, set up co-packers, establish margin and price targets, develop packaging and graphics, create launch materials and sales tools.

Assess white space opportunities, create product innovation maps, lead product formulation and commercialization, set up co-packers, establish margin and price targets, develop packaging and graphics, create launch materials and sales tools.  

Capital Management and Preparation

Preparation of strategic investment decks, lead capital allocation, establish KPI’s, vet growth opportunities, manage investor relations.

Preparation of strategic investment decks, lead capital allocation, establish KPI’s, vet growth opportunities, manage investor relations.   

General Manager

General Manager

P&L Management, Product Performance, Cross Functional Team Lead, Operations.

P&L Management, Product Performance, Cross Functional Team Lead, Operations.

Sales Strategy

Account and product prioritization, build sell in plans and tools, broker management, performance metrics, KPI tracking, trade spend, trade marketing tools.

Account and product prioritization, build sell in plans and tools, broker management, performance metrics, KPI tracking, trade spend, trade marketing tools.

Legal Compliance and Crisis Management

Trademark filing, crisis management, international regulation, testing, product safety, packaging regulation.

Trademark filing, crisis management, international regulation, testing, product safety, packaging regulation.

My Approach

My Approach

My Approach

Nourish Growth through...

What:

Team + Product + Process

It’s not just a matter of setting a goal and executing, it’s about aligning all the assets you have to put to work and building a foundation for growth.

Team

Aligning a team for collaboration vs execution.

Process

The right product, at the right time, in the right market, at the right price.

Product

Not overcomplicated but enough to build alignment and set a foundation for future growth and success.

How:

Set a target, outline a strategy, align, keep up, celebrate.

You will learn more in the journey than simply arriving at the destination. 

Set a target

Know what success looks like but be open to how you will get there.

Outline the Strategy

Understand the KPI’s you hope to achieve and how you want to get there. Hold the plan lightly.

Align

Align the team and objectives toward success. Keep re-aligning as the strategy shifts.

Keep up

Action Wins.

Celebrate

Along the way, at the end and just because. You are making progress.

I am a scrappy entrepreneur with an eye for insight and solid strategy. Let’s set a clear goal, a general road map and be nimble with how we get there.  

I am a scrappy entrepreneur with an eye for insight and solid strategy. Let’s set a clear goal, a general road map and be nimble with how we get there.  

Contact

Let's chat

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

 

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

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Connect

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