Strategic Marketing

Connecting the right components

Connecting the right Componenets

Connecting the right Componenets

As a flexible marketing resource, I can come in and fill in the gaps of your most urgent needs. That includes strategic planning, product pipeline development or filling in for needed roles.

"I map out, create the plan for and champion your strategic initiatives." 

I have a wide range of tools in my toolbox, which I am happy to put to work for you:

General Manager

P&L Management, Product Performance, Cross Functional Team Lead, Operations, Annual planning and forecasting.

Assess white space opportunities, create product innovation maps, lead product formulation and commercialization, set up co-packers, establish margin and price targets, develop packaging and graphics, create launch materials and sales tools.  

Strategic Consumer Marketing

Align and manage sales and marketing plans to maximize returns. Identify account and product prioritization, build sell in plans and tools, facilitate broker management, create performance metrics and KPI’s, manage trade spends and build product success plans.

Preparation of strategic investment decks, lead capital allocation, establish KPI’s, vet growth opportunities, manage investor relations.   

Revenue Growth Strategy

Outline brand positioning and unique reason for being. Develop consumer profiles and messaging targets. Build direct to consumer sales, create content plans, and research, recommend and manage agencies for marketing services.

develop brand positioning and consumer profiles, direct to consumer sales, content mapping, public relations, influencer marketing, advertising, customer acquisition.

Stategic Marketing 1
Strategic Marketing 2

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Let's chat

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

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