P&L Management, Product Performance, Cross Functional Team Lead, Operations, Annual planning and forecasting.

Assess white space opportunities, create product innovation maps, lead product formulation and commercialization, set up co-packers, establish margin and price targets, develop packaging and graphics, create launch materials and sales tools.  

Create IR and Capital raise decks, showcasing the story of the company, brand and opportunity. Lead team through sell-in preparation and decks for major retail opportunities.

Assess white space opportunities, create product innovation maps, lead product formulation and commercialization, set up co-packers, establish margin and price targets, develop packaging and graphics, create launch materials and sales tools.  

Align and manage sales and marketing plans to maximize returns. Identify account and product prioritization, build sell in plans and tools, facilitate broker management, create performance metrics and KPI’s, manage trade spends and build product success plans.

Preparation of strategic investment decks, lead capital allocation, establish KPI’s, vet growth opportunities, manage investor relations.   

Outline brand positioning and unique reason for being. Develop consumer profiles and messaging targets. Build direct to consumer sales, create content plans, and research, recommend and manage agencies for marketing services.

develop brand positioning and consumer profiles, direct to consumer sales, content mapping, public relations, influencer marketing, advertising, customer acquisition.