Rapid Growth

Rapid
Growth

Clif Bar was a disruptive brand 15 years ago when it hit the national stage to make sports nutrition healthier and tastier. At the time there were only 2–3 bars on the market (Power Bar and a Honey Bar) and they were primarily in natural food stores and sports stores. Just eight years later they were 5 times larger and in nearly every store in the country.

Growth at that scale and speed means the company reinvents itself with process and approach every 12–18 months. I appreciate how both being nimble and needing process to hand-in-hand to support growth.

Growth effects all aspects of the business, including teams and culture. Having grown and decreased teams a few times in my career I value the soft skills required for growth as much as the applied business tools.

Learnings: be nimble, values matter, data matters, consumer passion matters. it is possible, have fun along the way. Prioritize taste. Value customer service. Create brand evangelists.

Learnings: be nimble, values matter, data matters, consumer passion matters. it is possible, have fun along the way. Prioritize taste. Value customer service. Create brand evangelists.

Learnings: be nimble, values matter, data matters, consumer passion matters. it is possible, have fun along the way. Prioritize taste. Value customer service. Create brand evangelists.

Learnings: be nimble, values matter, data matters, consumer passion matters. it is possible, have fun along the way. Prioritize taste. Value customer service. Create brand evangelists.

Learnings: be nimble, values matter, data matters, consumer passion matters. it is possible, have fun along the way. Prioritize taste. Value customer service. Create brand evangelists.

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The best MBA*: sitting in a rocket ship while you are building it.
*aside from Haas at Cal Berkeley.
Go Bears.

The best MBA*: sitting in a rocket ship while you are building it.
*aside from Haas at Cal Berkeley.
Go Bears.

The best MBA*:
sitting in a rocket ship while
you are building it.
*aside from Haas at Cal Berkeley.
Go Bears.

The best MBA*: sitting in a rocket ship while you are building it. *aside from Haas at Cal Berkeley.
Go Bears.

The best MBA*:
sitting in a rocket ship while you are building it.
*aside from Haas at
Cal Berkeley. Go Bears.

Contact

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Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

 

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

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