Hemp + CBD

Hemp + CBD
+ Cannabis 

Believing in the power of plants has attracted me to contribute to the emerging space of Hemp. This miracle plant has benefits to offer a variety of wellness applications.

I have assisted in a few areas for the industry:

  • Helping California’s first organic hemp farmer with their B2B business, establishing new website, newsletter and email acquisition strategy to support seed sales and expanded service offering.
  •  Launched 4 skus of a CBD drink, each with a different benefit positioning. The concept was initiated prior to legalization, in the effort to be first to market in this hot category. It required investigating and negotiating with attorneys, key stakeholders, investors and team members to get approval to launch. Drinks were brought to market 3 months after legalization (passing of the farm bill) and are currently I shipping nationally.
  • Established a marketing strategy for a trendy THC brand which included navigating licensing agreements, building a sales strategy and a regional marketing launch to capitalize on a high profile endorsement.

I understand the challenges across all fronts of the business in this sector. Regulation and lack of regulation make this emerging space an opportunity and an exercise of constant risk assessment.

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This emerging sector
is one I play well in.

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Contact

Let's chat

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

 

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

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