Product Innovation

Product Innovation

Connecting the right Componenets

Connecting the right Componenets

Successful product launches require alignment at all levels of the organization,
the product itself is only a small piece of the puzzle in achieving success on shelf.

"It is not a product
strategy it is a company commitment." 

We have created and instilled new product development processes, fostered cross-functional team collaboration and built integrated plans to align and sustain pipeline growth.

We understand the importance of all pieces of the innovation puzzle. We have led:

  • Creation of differentiated products which excite retailers and build for growth
  • Consumer insights
  • Mining and application of data insights
  • Leveraging retail and buyer interest
  • Build out of product briefs
  • Go-to-Market strategy
  • Retail sell-in and positioning
  • Identification and negotiation of co-packer and ingredient suppliers
  • Protecting margin through commercialization
  • Packaging design
  • Build out forecasts and projections
  • P&L management
  • Capturing consumer insights
  • Applying data
  • Leveraging retail and buyer interest
  • Building product briefs
  • Identifying and negotiating co-packer and ingredient supplier relationships
  • Navigating costs and pricing sensitivities
  • Managing food scientists
  • Designing packaging
  • Selling into retail and strategic accounts
  • Organizing internal teams for information sharing
  • Building out forecasts and projections
  • Building P&L’s
  • Creating differentiated products that excite retailers and build for growth
Product Innovation 1
Product Innovation 2

Awards
Won Nexty Award for innovation with plant-based lattes and Delicious Living Best Bite Award for plant-based Essential Blends.

Contact

Let's chat

Likely if it touches scaling, people or product we can be of help.
We look forward to learning about your business.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

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