November 2, 2020

Let’s Keep Talking About Race

In the last 6 months many issues have been discussed, dissected and pulled to the top of the national debate, one of those has been race.

As a Marketer, I am glad to see the Marketing efforts of Apple, Adidas, Coca-Cola and others prioritize diversity in their national campaigns. More of the campaign content and narratives show an increase in the representation of diverse groups (racial, economical, sexual preference, age). We saw Adidas rise to the top of the Culturally Relevant Brands list, due to their commitment to disrupt, create positive change and stand for something, among other criteria.

However, adding one or two models of color to an advertisement is not enough. Tokenism is not enough. There is still work to be done.

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August 22, 2020

Are you forgetting the most important ingredient in product innovation?

We are all on a hunt for the golden ticket product that disrupts the category, creates buzz and is an instant success on social overnight with retailers calling you to get it on shelf. These unicorn products do exist and they are often a magic mix of timing, innovation, relationships and being in the right place at the right time. We spend hours strategizing of how to get all those components to align: which product, what price, what formula, which shelf, when.

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Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

Likely if it touches marketing, people or product I can be of help. I look forward to learning about your business and rolling up my sleeves to help.

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

+1 (415) 366-6171‬

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