In the last 6 months many issues have been discussed, dissected and pulled to the top of the national debate, one of those has been race.As a Marketer, I am glad to see the Marketing efforts of Apple, Adidas, Coca-Cola and others prioritize diversity in their national campaigns. More of the campaign content and narratives show an increase in the representation of diverse groups (racial, economical, sexual preference, age). We saw Adidas rise to the top of the Culturally Relevant Brands list, due to their commitment to disrupt, create positive change and stand for something, among other criteria.
However, adding one or two models of color to an advertisement is not enough. Tokenism is not enough. There is still work to be done.